Wholegrain Red Rice


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Wholegrain rice has an intense natural red colour. It combines its nutritional properties with taste, delicate fragrance and colour.

This type of rice has many nutritional claims: high in fibre, source of phosphorus and magnesium. Wholegrain red rice Ideariso is a unique variety, completely developed in Italy and cultivated by Ideariso in the provinces of Vercelli, Novara and Pavia.

Ideariso proceeds to a careful selection of the production according to very high qualitative parameters. Quality always starts from the field and continues in the selection, storage and processing which, as for all Ideariso products, has been carefully developed for the specific type of rice.

Storage for a few months before the processing is one of the elements that determine the unique characteristics of this wholegrain red rice. Not all batches of wholegrain red rice are marketed under our own brand, but only the finest which are distinguished by the name Riserva Artigianale.

500 gr – 6 portions




IdeaRiso, is a company born from the passion and knowledge of the rice of its members, that wants to propose an excellent variety of rice, always respecting nature..

Each type of IdeaRiso rice is the result of the combination between Italian tradition and innovative production methods.

IdeaRiso’s innovation has not stopped at the proposal of innovation to meet different food and taste needs, but has also developed a unique, elegant and design packaging.




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