Felix Wholegrain large bud Rice


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Felix is a wholegrain rice characterized by a large bud (gemma) that gives it the unique taste and nutritional characteristics.

The bud is the part of brown rice that contains precious elements. Felix boasts numerous exclusive nutritional claims: high in fibre, phosphorus, magnesium and potassium, vitamin E, vitamin B6. The large bud also gives organoleptic properties that make Felix the tastiest brown rice. Consumption of Felix, combined with a balanced diet and regular physical activity, keeps fit with taste.

These unique characteristics have led to the choice of Felix name: rich, appreciated… rice of the felicity.

500 gr – 6 portions



IdeaRiso, is a company born from the passion and knowledge of the rice of its members, that wants to propose an excellent variety of rice, always respecting nature..

Each type of IdeaRiso rice is the result of the combination between Italian tradition and innovative production methods.

IdeaRiso’s innovation has not stopped at the proposal of innovation to meet different food and taste needs, but has also developed a unique, elegant and design packaging.




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